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PIONEERS OF THE BRAND DNA Methodology: BA Group is an experiential brand consulting and training firm who partners with visionary organizations to define, create and build powerful brand experiences from the INSIDE OUT!Welcome Business Owners
& Your Employee Teams...

If you....Are Visionary, Determined, and Innovative,
...Believe You Can Be the "Starbucks®" of Your Industry,
...Want to Maximize Your Growth Potential,
...Believe Your Employees are Your Greatest Assets
...Are Tired of Spending $$ on Ineffective Marketing...

Then, join hundreds of business owners who've discovered the power Business owners, just like you, defining their Brand DNA! of systematically defining, creating, and building their unique, internal 'Brand DNA'. Learn the secrets of how your customers REALLY make buying decisions and leverage it! Get crystal clear on who you are as a brand and ACTION it! And, STOP spending money on external marketing efforts, for now, and START BRANDING!

SO WHAT IS A BRAND? (...it's NOT your logo!)
Your brand is a PERCEPTION. It is based on EMOTION,
and defined by the EXPERIENCES of your employees AND customers with your PRODUCTS and SERVICES.

Research shows that in order to 'AFFECT PERCEPTION' consistently, you must start deep within the heart of your organization—defining your brand's DNA from the INSIDE OUT; NOT through an externally focused marketing campaign or logo design.

We have a combined 50+ years in helping businesses evolve their brands. Our 'flagship' step-by-step brand defining process is your ROADMAP for true, sustainable growth. Activating your unique Brand DNA puts an end to draining internal battles, allowing you to focus on the customer, attract new business, and make more money by delivering memorable, brand-relevant, consistent customer experiences...winning them for life!

This step-by-step, online program is designed just for you, your schedule, and your motivation to achieve, sooner than later. INTRODUCING...

IGNITE YOUR BUSINESS BRAND DNA ECourseTHE FIRST EVER, COMPREHENSIVE BRAND-DEFINING ONLINE PROGRAM: "Ignite Your Business Brand DNA"
Designed specifically for the visionary, motivated, and best-in-class entrepreneurs, CEOs, brand managers and their employee teams!

"Prior to meeting The BA Group, we were doing 12-15 deliveries a day. We are now delivering 70 and receiving about 40-50 referrals a day! Knowing your direction based on your “BRAND DNA” will make your business building fun and EASY! Each time a decision comes up, you just look back at what you stand for and the compass is clear. When you live it, your employees will live it, and your customers become your best advertising resource."
-- Debbie Brookham, President, Furry Friends, Inc./Brand DNA Graduate

Free Brand-building Downloads!FREE BRAND-BUILDING RESOURCES
A variety of FREE DOWNLOADS to kick-start your brand-defining and brand-building strategies, compliments of The Brand Ascension Group.

Listen to our Podcast Interview on SmallBizAmerica.com

VISIT THE BRAND ASCENSION BLOG:

Business Branding Tips

 

ENTREPRENEUR EDUCATION EVENTS/COURSES:
FREE and Fee-based Webinar training programs for the defining, creating and building of your brand from the INSIDE OUT. These are designed for the small business entrepreneur and their teams. Review Courses and Register Now!
Define Your Brand DNA Manage Your Brand Strategize & Integrate Your Brand DNA into your Culture, Leadership, & Processes