IGNITE YOUR BUSINESS BRAND DNA!
A Step-by-step Program to Skyrocket the Growth of Your Business: Define it, Create it, Build it, PROFIT!
What’s the investment? Special Pricing for a Limited Time:
$795 ($1295 value) ...for a 4-course online training session!
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DOWNLOAD SYLLABUS
Here’s what you’ll get for your investment:
- Four 90-minute LIVE online, highly interactive, webinar-based sessions taking you through the Brand DNA process
- Customized Brand Blueprint, which will guide you to generate tangible results with your customers and employees
- Recorded sessions in the event business demands prevent you from attending any one of the 4 sessions
- A downloadable 47 page, 4-session, workbook with practical exercises and bonus materials to maximize your brand building efforts
- Highly interactive online instruction with live group discussion, yet the confidentiality and privacy you may prefer
- Only 15 participants per session, to ensure you get personalized attention
- Complimentary access to your instructors between sessions via email to address specific questions and support with exercise completion

- Increased Return on Loyalty (ROL) = bigger revenues
- More rewarding customer relationships
- TRUE differentiators of your unique brand and how to capitalize on them
- Exponential returns on your marketing dollars
- Increased customer referrals from people who know the value you offer
- A new perpective on hiring the "right" employee
- The creation of consistent brand relevant standards that enable you to run your business on auto-pilot
- An extraordinary level of customer trust that makes your competition irrelevant
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SO, WHAT IS A 'WEBINAR', ANYWAY?
A webinar is a workshop or seminar delivered in a virtual environment (online on your computer) with a visual training platform that all attendees participate in throughout the session. A regular phone is used for your audio. The platform we use enables us to be HIGHLY INTERACTIVE with our attendees including hands-on features to keep you engaged and focused on the learning points such as Polls, Chat, White Boards, Drawing Tools, and more. The webinar format enables a collaborative learning environment right in your own office, on your own computer! You’ll feel like you are in the same room with the other participants, gleaning transformational information
that will revolutionize your business growth!
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WHAT YOU WILL LEARN IN THIS 4-SESSION ONLINE TRAINING COURSE:
1. By the end of the FIRST session, you will have learned…
• What the heck is “branding” anyway?
• the key differences between branding and marketing and why it matters
• How to identify your core values behind your brand
• Why core values attract like-minded clients and customers
• 6 simple steps to define your brand STYLE
• 9 reasons why your STYLE attributes are essential to consistent customer experiences, image, packaging and presentation
2. By the end of the SECOND session, you will have learned how to….
• Adapt and model your methods after case studies of highly successful brands
• Create a customized Brand Scorecard to quantify and leverage your competitive advantage
• Define STANDARDS to systematize and run your business brand on auto pilot
• Discover key differentiators that make your competition irrelevant
3. By the end of the THIRD session, you will have learned how to…
• Craft a Brand Platform to guide your organization how to deliver on your brand
• Compose and commit to a Brand Promise that sets the rules for doing business
• Discover and leverage the 3 most critical attributes of a YOUR successful brand
• Create breakthrough multi-sensory behaviors to deliver unforgettable customer experiences
4. By the end of the FOURTH session, you will have learned how to…
• Master the 3 most critical attributes to build your powerful brand
• Identify and build a distinctive brand vocabulary
• Establish “brand speak” as an internal cultural communication tool
• Integrate your new Brand DNA into all marketing and communication efforts
• Create a customized Brand Blueprint for sustainable growth well into the future
Tired of spending tons of money on marketing campaigns that deliver nothing more than a short-term promise and disappointing results?
No doubt, you’ve probably seen your share of quick-fix “systems” and supposedly fool-proof techniques that promise to deliver significant numbers of high quality, profitable clients. Most likely these band-aid approaches did nothing more than waste money, time and cause you undo frustration. You’re not alone, at one time, our clients faced similar challenges.
Yet, what they, (our clients), really wanted (and needed) was a customized, reliable formula to generate consistent customer referrals, stimulate growth and increase profits.
Like you, they learned there’s just no substitute for clarity, focus and working smarter! Here’s how they defined it for themselves:
CLARITY
Knowing who you are, what you stand for and the tested ways you
best support customers, suppliers and co-workers.
FOCUS
A dedicated, single-minded commitment to pursue clear and congruent growth goals, rather than allow yourself to be sidetracked and lose ground to energy draining distractions.
WORKING SMARTER
Leveraging that clear vision and focused energy to create an unstoppable momentum. Distinguishing yourself and operating from a “blue ocean” strategy; making the competition totally irrelevant.
But, unfortunately, most people WON'T TAKE THE TIME to create a formula that works. Most small business owners hope that something will stick
anything at all!
- They’re desperate to stop the hemorrhaging of customers wooed by copy-cat competitors. OR have a solid customer base but have no way to fully nurture them and increase their sales opportunities.
- They can’t understand why the referrals aren’t coming, no matter how many incentive coupons they stick in their monthly mailings. Or they are getting the referrals, but cannot find the right system to leverage them effectively.
- They’re tired of high-maintenance clients that rob every ounce of time and energy.
- But mostly, they’re frustrated because they know, deep down inside, that they’re drifting aimlessly, or without purpose, relying on guesswork and throwing money at it with little or nothing to show for it. Or they have a vision, but no cold hard “road map” to get them there.
- And they know that eventually it’s going to catch up with them unless they do something different. Or, they are ready to do something different, they just need the right process that is customized to build their unique business brand.
...."I'm ready! Sign me up now!.....
Perhaps you’re wondering, “Now really, what process could be THAT different?”
Well, we have an answer to that question. But don’t take our word for it - here’s what John Bailey, CEO of Aleut Management Services (www.aleutmgt.com) had to say about the formula we introduced to his company:
“Through the Brand Ascension Group’s Brand DNA process,
we really experienced a ‘wow’. We got a good feel for who we are as a company,
where we’re going and how we’re going to get there…
questions we’ve struggled with for over a year.
We’ve operationalized what we learned in the BRAND DNA process
and are now experiencing great results. Just this last year we realized
a 113% increase in our bottom-line.”

Because John’s such a humble person, what he didn’t say (but will certainly confirm if you ask him) was that they achieved these remarkable results in just a 12 month period!
How did Aleut Management Services drive a 113% increase in their bottom line within 12 months?
We thought you’d never ask! They partnered with us, The Brand Ascension Group, and made a commitment to follow through on the focused steps they created through our Brand DNA process. They defined it, they created it, they build it, now they are PROFITING from it!
Just WHO are The Brand Ascension Group...
and WHAT is a Brand DNA?
We’re Carol Chapman and Suzanne Tulien, Principals and Co-founders of THE BRAND ASCENSION GROUP. We are an experiential brand consulting, training, coaching & design firm. We have over 50 years combined experience helping business entrepreneurs define, create and build powerfully effective brand strategies from the inside out.
We truly are excited to launch this virtual business building online training for the small business owner and your team. We believe the time has come to provide revolutionary brand-building tools and strategies of the "BIG GUYS" directly to you! Small business is the heart and soul of America!
You se e, we believe successful business results come directly from a conscio us and committed process a Brand DNA process. DNA (Dimensional Nucleic Assets), is the material inside the 'nucleus' of organisms (organizations) that carries genetic information that is consistent, relevant and distinctive for each business brand.
And just like DNA forms the blueprint of a human being, your Brand DNA is the backbone of your business - the thoughts, actions and decisions that support the promise you make to your customers. It’s also the foundation upon which they base their decision to do business with you, to keep coming back and to refer others to you!
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Our most successful clients agree that “authentic brands” are born through a conscious design that complements their overall vision and stays true to their core purpose.
…AND a strong brand foundation maximizes their marketing efforts and strategies and assures their sustained growth objectives.
Our clients often say things like this:
“Our employees love the focus and direction our Brand DNA has given us. Everyone is on board because we now have a powerful ‘road map’ to create amazing customer experiences in a consistent, distinctive and relevant way
and we are already seeing results!”
...And we’d like to help you achieve similar results as our most successful clients. That’s why we’re making it easy for you to have the same opportunity, only now this experience can be had from the convenience of your office. We’ve made our entire DNA Brand Building Process available through an in-depth, interactive webinar course.
Our private consulting clients have paid over $25,000 for this Brand DNA methodology!
We want to bring this methodology to you in the privacy of your own office, where you and your staff can participate and learn this powerful brand-building process!
Consider this 2008 can be your most successful and profitable year yet.
All it takes is a commitment to the process and a willingness to take the first step to make it happen. Make your GOOD company a GREAT company in 2008!
So come on, what are you waiting for? Sign up now to reserve your seat our next scheduled course. Remember, there are only 15 seats available per four course session and it could be well into 2008 before we offer this opportunity again.
We gladly welcome VISA or MasterCard
You are only moments away toward building your brand in 2008!
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BRAND DNA GRADUATES:
"In March, the work began to redefine who we were and how we wanted to 'show up' to our current and future customers. We started with a comprehensive brand assessment of the company followed up by a BRAND DNA session. This clearly set the ground work that would set Solar Wavz apart from any other competitor. We developed our Brand Platform and Brand Promise which set the standards and helped lay the blueprint for our future....
It is 'simply mind-blowing'!
-- Bart H., CEO, Solar Wavz, LLC

Listen and watch Brenda Speer, Attorney, express how the Brand DNA is helping her practice grow!

Listen and watch Jim Heneghan, SVP National Advertising/Sales, Charter Media, express how the Brand DNA program is taking his company and team to new levels!

Listen and watch more of John Baily, CEO, Aleut Management Services, express how the Brand DNA increase his bottomline!
ARE YOU NEXT?
Join these entrepreneurs in discovering the process to build your OWN consistent, relevant, and distinctive brand in 2008 (and do it without spending ONE DOLLAR in marketing)!
"What is a brand? Really? We thought we knew until the Brand Ascension Group showed us exactly how much we didn't know. Working with The Brand Ascension Group has been an eye opening experience. We were shown and coached on every aspect of what our brand really meant to us and to others. Their process and methods are easy to understand and they have been invaluable in assisting us with our business growth in unforeseen ways. We recommend them and seriously encourage any organization - new or established - to utilize their services. We believe that they have given us an advantage over many businesses simply because we now know what they don't."
--- Reina G. & Mary B., Co-Owners, Data With Design
“ I want you to know just how important building my brand DNA is for my business. It really centers everything that we do about the business around these critical attributes and success factors. It has improved our workshops and webinar content and materials, our delivery and interaction with our students and clients, and increasing the value of all that we do for our clients. Thank you a thousand times over! I have one (DNA sheet) right by my desk, and I refer to it many times during the day. It is a fantastic guide for everything I do all day long...Every small business needs to take this Brand DNA course!
It’s the methodology that the ‘big guys’ use to catapult their growth and now I have it!”
--- Jaclyn Kostner, Ph.D, CEO, Bridge the Distance
ATTENTION SMALL BUSINESSES!
"40% of marketing dollars are wasted, due to employees unwittingly undermining the promotional promise."
-- David Barrow, The Design Agency, UK
"Your competitors can copy your selling points, your packages, your discount programs, and even your advertising....what they cannot so easily copy is a well-crafted internal brand strategy that instills trust, committment and loyalty in your customers and employees....
that's how BRANDING makes an exponential difference!
---The Brand Ascension Group

Come have some fun building your brand with us! You will be inspired, challenged, and motivated to build the brand you dream about!
Include one or more of your key employees in the process and exercises and they will take 'ownership' of your authentic brand and live and embody it to its highest success!
OUR SUCCESS IS YOUR SUCCESS!
To learn more about The Brand Ascension Group, start at our HOME page!
Suzanne and Carol are authors of these great brand-building ebooks! Check them out today!

1) Getting Your Employees On The Brand Wagon
2) The 6 Myths of Small Business Branding
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