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EXPERT/AUTHOR REVIEWS |
CONTACT/LINK |
| “Carol Chapman and Suzanne Tulien have done the seemingly impossible. They’ve created a powerful opportunity for readers to completely transform their businesses from the inside out. Brand DNA is a step-by-step guide to creating a bulletproof brand. It uses story, exercises, and direct consulting wisdom to explore the foundations and daily care needed to take your company well beyond the next level. I write about great national and international brands like Starbucks and The Ritz-Carlton Hotel Company. Brand DNA is the blue print to propel your business to that level of brand preeminence. This book will be a valued resource for me for years to come.” |
Dr. Joseph Michelli, customer experience expert and best-selling author of books like; The New Gold Standard, and The Starbucks Experience JosephMichelli.com  |
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| "Brand DNA guides the reader in not only defining their unique brand but living their brand in every aspect of their business; an often overlooked key component in building long-term success." |
T. Harv Eker, Author of #1 NY Times Bestseller, Secrets of the Millionaire Mind PeakPotentials.com |
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| “Finally, a book that provides exceptional brand 'conversation' in an easy to understand guide with practical exercises for business owners and their employee teams to create genuine brands that are based on real substance and not marketing hype." |
Duane E.Knapp, Chairman of BrandStrategy, Inc. and the author of The BrandMindset® and the BrandPromise® books |
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| "If you read a dozen or so books on branding, you'll pick up a lot of the ideas presented in this book. HOWEVER, what you won't get is seeing all those ideas applied to a single case study. Meg's world is a small body care business started by a budding entrepreneur who gets it that the sooner she grasps how branding impacts her business the better off her business will be. She goes through the ups and downs of creating a solid "brand DNA," so as she says, she has a stake in the ground to shape all the strategic decisions she needs to make about her business. It's a great read, and you find yourself cheering Meg on as she moves through the process, all the while, understanding why brand development is a short cut to any small enterprise's business success." |
Dr. Janelle Barlow, President of TMI US, and author, Branded Customer Service, 2004, and A Complaint Is a Gift, 2008 |
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| “Carol and Suzanne’s methodology for building a brand allows a business to dig deep into the core of what they promise. This creates compelling on-brand experiences that keep customers coming back for more and employees highly engaged and passionate about the brand.” | Jaclyn Kostner, Ph.D, President & CEO, Bridge the Distance, Best Selling Author, and Brand DNA Graduate |
SMALL BUSINESS BLOGGER REVIEWS |
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For FULL REVIEW click here- PROFITMEISTER - Mary Ellen Merrigan "Believable. Authentic. Doable. Those words came to mind as I reviewed Brand DNA. A student of branding, I enjoyed the discussion. As a presenter who addresses branding for small business, I found myself admiring the cohesiveness of Brand DNA for the local or regional brand on the grow. An acknowledgement of small business pressures provides a healthy dose of reality: working on your business while working in it is one such example." |
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For FULL REVIEW click here - SHOESTRING BRANDING - Mario Sanchez Carrion "The authors make a convincing case that before spending any money on marketing we must first define what our brand is all about, what makes it different, and what are the behaviors that are more likely to communicate and reinforce that message." |
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What our Small Business Client 'Brand DNA' Graduates are saying
about the Brand DNA process and our new book.
CLIENT BRAND DNA GRADUATE TESTIMONIALS |
“Brand DNA is a cutting-edge concept and process that will help every business leverage their unique brand attributes to create consistent, relevant and distinctive experiences that will keep your customers coming back for more. At Furry Friends we increased our daily deliveries 500% since we went through the Brand DNA program. Every day we get more customer referrals and our business continues to grow.” —Debbie Brookham, Owner, Furry Friends, Inc. |
“So many businesses make promises that they can’t deliver on. Carol and Suzanne’s Brand DNA book and process is a practical and thought-provoking guide to build your business brand from the inside out, so you can deliver on your promises without fail. We’re an online business. I can’t say enough about their Brand DNA methodology and how it has helped us create more consistency and distinctiveness in how we deliver to our customers at every touch point.” —Cyndi Stout, Owner, Promoz.com |
"This is a Must Read book for any entrepreneur! With a business as unique and controversial as Quick Gym, it has proven to be a huge challenge to define our niche in the fitness industry. Working with Suzanne and Carol has proven to be extremely vital in differentiating between marketing and branding, and why we need to know. It has changed our perspective on how to grow our business. Carol and Suzanne's brand DNA process helped us obtain real success through several key learning points, especially by defining exactly who we are, thus optimizing the entire experience we deliver to our customers." —Kaja & David Lee Coleman,Owners Quick Gym Colorado Springs |
“I guarantee, in your hands is a book that will take you on a deep dive to discover what you stand for as a brand. Carol and Suzanne’s practical ‘Brand DNA’ step-by-step process will result in serious 'aha’s', enabling you to create a competitive difference in the way your business delivers to your customers and employees. I know first-hand, as Brand Ascension has been our partner in building our brand for more than four years and we’re experiencing great results.” —Jim Heneghan, SVP Advertising Sales for Charter Media (division of Charter Communications) Consulting Client of Brand Ascension’s Brand DNA Process |
“Brand DNA is an easy to implement approach to define and build a consistent and distinctive brand in any economy and industry. Trust me—I’ve been through the process with my team and experienced some big “aha’s.” You’ll find surprising insights, step-by-step exercises and tools that are invaluable to grow and sustain your brand for real competitive advantage.” |
“From the very beginning when I started Yacht Charter Advisor, Carol and Suzanne and their Brand DNA methodology were there to profoundly guide the company spirit and behavior; it’s essence. Defining the unique Brand DNA for our online business has provided excellent context to conversations, images, articles and all sensory types…and business decisions. Since going through the brand DNA methodology, it has helped us create a distinctive experience when Charter Pros do business with us. The Brand DNA methodology and book is essential for every small business wishing to enhance their bottom line.” —Stephen R. Austin, Principal & Founder Yacht Charter Advisor |
"As a trademark attorney, I find many clients think selecting and registering a trademark for their product or service is creating a brand. While a trademark is a brand ambassador, it is just one component of a brand. Brand DNA will help you get clear on your brand message and how to deliver on it day in and day out-consistently." -Brenda Speer, Attorney at Law, Brenda L. Speer, LLC |
"Having been in business for fourteen years and being lucky enough to achieve moderate success, caused me to get complacent to new ideas and directions for our company. In meeting with Carol and Suzanne, they where able to open my eyes and showed me that my success had caused me to literally sleep walk through new opportunities and possibilities that were out there waiting for my discovery. Carol and Suzanne’s Brand DNA process revolutionized me and my team to the point that we will never do business the same again! It opened the door to a world of awareness that changed the way we show up to our customers, vendors and employees from the smallest of details to the largest of campaigns. This book will enable you to see your brand (your world) in a whole new way. It will give you the tools to think, act and show up like an authentic brand to build customer loyalty and employee excitement forever!" —Bart Hanks, CEO of Solar Wavz |
“Marketing is only one facet of building Charter Media’s success, the other is ensuring we live and breathe the brand we claim to be. In Brand DNA, this critical concept is illustrated clearly and guides the reader in not only defining their unique brand but living it in every aspect of their business. Every business can leverage what this process has to offer.” --Patty Bullington, Director Corporate Marketing for Charter Media, Consulting Client of Brand Ascension’s Brand DNA Process |
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PRE-ORDER
Brand DNA book
($18.95 FREE shipping):
COMING
JULY 2010!
FIRST CHAPTER FREE!
Meet entrepreneur 'Meg' and follow how she begins to define and position her business brand through the Brand DNA methodology.
AWARDED:
'Editor's Choice'
and
'Rising Star' Awards
by IUniverse, Inc.
CLICK TO LISTEN
TO THIS INTERVIEW:
PRESS RELEASES:
New Book Guides Business Owners to Step-by-Step, Inside Out Differentiation to Competitive Advantage
New Book Teaches Small Businesses To Overcome Economic Influences by Building a World-Class Brand from the Inside Out
ABOUT THE AUTHORS:
CAROL CHAPMAN &
SUZANNE TULIEN
Want to know more about Branding? 
Check out our Q&A page.
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