(also available in an ebook/workbook download and audio recording)

The 6 MYTHS of
Small Business BRANDING

1. What ‘Conscious Branding’ means to your bottom-line
2. How to build your brand without spending $1 in Marketing!
3. Secrets on how your customers REALLY make buying decisions
4. Small-Medium Businesses can capitalize on conscious brand strategies without braking the bank!
5. How multi-sensory brand expereinces create greater bonds with your customers!

(also available in ebook/workbook download

GETTING YOUR EMPLOYEES
on the BRAND WAGON

Learn the secrets of highly successful brands and how they engage the hearts and minds of their employees to deliver powerful and distinctive brand experiences.

A truly great brand engages, motivates and inspires its employees to deliver the heart of the brand through service experiences that generate lasting emotional connections both internally and externally at every touch point.

Getting your Employees on the Brand Wagon is a delicate mix of creating an INTERNAL perception thatis an EXTERNAL reflection of what your brand stands for and is demonstrated in every employee’s thoughts, actions and interactions with one another and your customers. In this highly interactive session we will explore:

1. The three common and critical characteristics of an internally aligned brand.
2. The five steps to getting and keeping your employees on the Brand Wagon.
3. A best practice assessment tool to determine the ‘elevation’ to which your brand has reached in differentiating itself behaviorally.

Companies that engage their employees as brand ambassadors can deliver powerful brand experiences and guess what? They have a distinct advantage over those who don’t.

BRANDED CUSTOMER CHEMISTRY:
Infusing Your Brand DNA into Your Service Delivery

Great customer service is no longer enough in today’s global competition and the expansion of the internet. To make a sale today and keep a customer for years, there must be chemistry between your brand and your customer.

1. Discover the fundamental importance of chemistry and its powerful relationship to winning your customer’s for life.
2. Discover what creates that chemistry is your behavior at every customer touch point and how you live up to what you promise your customers.
3. Learn how the right winning behaviors raise the bar for competitors and keep your customers coming back for more.
4. Learn how customer appreciation is the result of a conscious, strategic process whereby every thought, every decision, every action, every customer interaction supports what your brand promises your customers.

THINK DIFFERENTLY ABOUT YOUR BRAND DIFFERENTIATION
3 Compelling Ways to Enhance Your Brand's Competitive Advantage

True brand differentiation does not come from creative marketing messaging, but rather actions and behaviors the brand lives through every customer and employee experience. In this competitive environment, it is mission critical for brands to dig deep and discover ways to truly create distinction consistently. In this program you will learn:

1. Why authentic differentiation can make or brake a branded perception.
2. 3-6 (depending on length of program) ways to realize where your brand can create powerful distinction.
3. Example of how other 'best-in-class' brands are carving out their own competitive advantage.
4. A quick 'How to' review to jump-start where your brand can begin the diffferentiation process.
   

This program can be under 1 hour or extended to an experiential mini workshop for your audience to discover their own brand's competitive advantage. Leverage this Brand DNA attribute with thought-provoking insights that add to your brand's overall growth objectives.

CASHING IN ON YOUR BRAND,
FROM THE INSIDE OUT
A New Imperative on Your Competitive Advantage

Every business, whether small, medium or large; start-up or well-established; B2B or B2C has a unique brand. Do you know what your brand stands for? Have you dug deep, to discover what makes you unique? Now is the time to make sure you and your employees are crystal clear on who you are as a brand, what you stand for, and what you promise to deliver to your customers. Now is the time to define, build and evolve your brand from the inside out to ensure its sustainability in any economic environment.

Choose this topic for an engaging, thought-provoking and interactive facilitation that explores eight key questions highly relevant to the success of your brand. Answer and action each of these to 'cash in' and catapult your brand for competitive advantage!

1. What perception does your brand want to “own” in the minds of your market (employees and customers)?

2. What is the distinctive style of your brand?

3. What are the core values of your brand that guide your behaviors and business practices?

4. What are your unique differentiators to leverage brand advantage?

5. What standards of performance excellence will you adhere to as a brand?

6. Does your brand have a strong point of view?

7. How will your brand reinforce who you are and the desired perception you want to create in the minds of your employees and customers?

8. What is your brand’s promise to your employees and customers?
   

DISCOVER YOUR PERSONAL
BRAND PRESENCE

Your brand is unique to you and how you behave. When you dig deep to discover and invent your own, unique Personal Brand you create a road map for your future. Why, you ask do some people choose other vendors than you?

Branding is about defining and creating consistent perceptions through your actions and behaviors. Learn:

1. How do you create your own Personal Brand Presence?
2. How do you go about defining yoru brand STYLE or true DIFFERENTIATORS.
3. Do you have a set of STANDARDS?
4. What is your personal brand promise you deliver on daily?

This highly insightful workshop is delivered experientially with exercises, collaboration and discovery. You will come away with a new way to be as authentic as you can be, and help you operationalize your "way of being" into your daily routine to enhance and build your customer's trust through their perceptions of you.