PUBLISHED 2010: The long-awaited business brand-building book that with transform the way small businesses grow! Accepting ORDERS now. Discover your GENETIC CODE for COMPETITIVE ADVANTAGE.
Follow Meg, a budding entrepreneur as she exits corporate America to start her own business. Walk through the proprietary Brand DNA process with her and her team. Complete the exercises yourself with your employee team and discover how brand definition and implementation is the missing piece in small business long-term success!