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Online Brand DNA Course |
Brand Elevating ebook/workbook |
Brand Elevating ebook/workbook |
Assess Your Brand Against Best Practices! |
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Define your brand now with our 'IGNITE YOUR BUSINESS BRAND DNA' eCourse, Our Flagship Program!
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6 Myths of Small Business Branding |
Getting Your Employees on the Brand Wagon Downloadable .pdf |
Brand Assessment Tools Downloadable .pdf |
A variety of information packed brand-defining and brand-building educational webinars to help create your competitive advantage! These are designed for the small-medium sized business owner and their leadership teams. Approximately 1 hour each, purchase and view online at your convenience! |
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| Brand-Building Resources - Downloads & Links A collection of free or low cost brand building resources such as brand articles, brand podcasts, brand culture building videos, etc. from us and our trusted vendors. |
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Click here to review a variety of ecourses to keep your Brand DNA top of mind with you, your teams, and your customers! |
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"Since we went through the Brand DNA process we have implemented several of the results into our daily business routines. For example, we live by our Brand Platform and Promise and make sure that everything we do is consistent with our brand - now that we have defined it...from how our office is painted, to our website, to our marketing collateral, our approach with our clients --everything has the same personality...fun, creative, professional and very much out of the ordinary. We pride ourselves on being different. It has worked well for us. We have retained most of are initial clientele and get referrals quite often from them.
Experiencing the step-by-step Brand DNA process was one of the best things we could have done for the business. It helped us to gain focus and get crystal clear on what really mattered to us as a company brand. With that said, it has helped us stay on track with every facet of our business, from identifying our true differentiators to our brand style and core values. If a new project or idea doesn't fit with our overall brand DNA as a company, then we know it's not the right choice for us."
--Mary B., Owner/CEO, SBM Innovations
Already an BA Institute Affiliate Member?
SOON TO BE PUBLISHED!!
--More detail/Pre-orders--
Our New Book: 'Brand DNA'
Listen to Interview
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“Carol Chapman and Suzanne Tulien have done the seemingly impossible. They’ve created a powerful opportunity for readers to completely transform their businesses from the inside out. Brand DNA is a step-by-step guide to creating a bulletproof brand.
It uses story, exercises, and direct consulting wisdom to explore the foundations and daily care needed to take your company well beyond the next level. I write about great national and international brands like Starbucks and The Ritz-Carlton Hotel Company. Brand DNA is the blue print to propel your business to that level of brand preeminence. This book will be a valued resource for me for years to come.”
--Dr. Joseph Michelli, customer experience expert and best-selling author of books like The New Gold Standard and The Starbucks Experience.”
BA Group: "What were the three most poweful learning points you gleaned from the Brand DNA eCourse?"
From Cyndi Stout, Owner, Promoz - BRAND DNA Graduate
"There were so many great learning points, but here are the three on top of my list...
1. Developing core brand values! This part was the most enlightening as I realized that my pet peeves were the reason I felt so strongly about certain things. For example, one pet peeve in no response. Our brand promise includes being very timely with sharing of knowledge & communication.
2. Getting team members on board. This is still an ongoing learning point, but at least I have a direction. As I've been building a nationwide team, I came to realize that there are two distinct levels of which to be associated with our team. While anyone can play, some are rowing the boat, some are riding in the boat.
3. Realizing my own differentiators and sticking to them. This part has really come to light in the past few weeks. My biggest differentiator is that although I'm an online company- I want to be a personable online company. I recently called the competition and was on hold for seven minutes, got three different prices depending on who I talked with, and service was really only available if I wanted to give all my contact info via email. I prefer building a relationship with my clients for their promotional products & events. If you're just taking orders, you'll loose a customer when price is the only issue. No shopping cart here! I never ask "what's your account number?" I know who my clients are, what their programs are, and their interests.
If anyone is thinking about a true brand DEFINING process, this is the place to go! "
Want to know more about branding?
Check out our Brandipedia™ page with a glossary of terms and definitions through the perspectives of
The Brand Ascension Group.