Our brand promise is to provide small to mid-level businesses impactful, easy to follow brand-building strategies, techniques, and implementable exercises to kick-start their consscious INTERNAL branding efforts.

We are excited to introduce our "download on-the-fly" BRANDING ebooks with insightful, easy to understand exercises along with audio versions (in some cases), serving our "auditory learners" as well as visual. These ebooks are fabulous tools to kick-start your brand-building efforts and to engage your team in the process.

Our Message To You!
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NOW AVAILABLE IN AN AFFORDABLE, HIGHLY INTERACTIVE ONLINE WEBINAR COURSE SPECIFICALLY DESIGNED FOR SMALL BUSINESS ENTREPRENEURS -

WHY YOUR BUSINESS NEEDS TO DEFINE, CREATE, AND BUILD ITS UNIQUE BRAND DNA: (download course syllabus)

1. Are you tired of spending more and more on your marketing efforts with little return on your investment?
2. Are you concerned about how to create true differentiation ?
3. Do you agonize over loosing customers to 'copy-cat' competitors?
4. Do you see lost opportunities with employees who don't consistently create "Wow" experiences for your customers?
5. Are you plagued by price-sensitive customers?
6. Do you suffer from a shortage of customer referrals?
7. Are you aware of that ONE WORD you 'own' in your customers' minds.....and is it the RIGHT word?

If you answered YES to any of these questions, this may be the most important program you will ever attend to build your business!

ATTENTION SMALL BUSINESSES! "40% of marketing dollars are wasted, due to employees unwittingly undermining the promotional promise." -- David Barrow, The Design Agency, UK

NEXT SCHEDULED COURSE STARTS:
MAY 2008 (4 -1.5 hr sessions)

BRAND ELEVATION ASSESSMENT TOOLS PACKAGE:  $129
($150 value)

This is a downloadable .pdf package ($179 value) of an assortment of BRAND AWARENESS assessment tools.

It will help you discover the LEVEL of CONSCIOUS BRAND AWARENESS, behaviors, and brand EMOTIONAL INTELLIGENCE you and your team exhibits throughout the business.

1. Brand Behavioral™ Assessment -
   Determine the "elevation" to which your brand has reached in differentiating your brand behaviorally.
2. Brand Elevation Customer Alignment Assessment
   Designed as a self-assessment to help you determine the "elevation" to which your brand has reached in customer focus.
3. Web Presence Brand Assessment
   To explore and determine if your internet site LEVERAGES, utilizes and DELIVERS on your Brand image, style, differentiators. Work with your IT master and complete this assessment to uncover areas for enhancement. 
4. Brand EQ Elevation™
   This is designed as a self-assessment to help you determine the “elevation” to which your brand has reached in recognizing and managing behaviors, internal and external to the brand, to drive the desired customer perception. 
5. Brand Presence Evaluation™
   This assessment focuses on the extent to which you are “thinking and acting with total awareness” in recognizing and proactively addressing the needs of your brand to elevate its positioning in the market.
6. Visual Identity Brand Assessment™
   A self-assessment to help determine the “elevation” to which your visual brand identity has reached in all of your graphics, symbols and marketing materials that consistently and effectively represent your brand
   

 The 6 Myths of Small Business Branding:
Uncover the common myths and learn the truths to increase your bottom-line. A great tool for the small/medium sized business.
by Suzanne Tulien, Principal & Co-Founder of The Brand Ascension Group.

eBOOK/WORKBOOK- ++ PLUS AUDIO RECORDIING OF CHAPTERS NARRATED BY AUTHOR
Take your small-mid-sized company through the powerful exercises and begin to operationalize your brand from the inside out!
BONUS #1: Brand Behavioral Assessment Tool
BONUS #2: Series of Author's Tips, secrets and insights that support the chapters and exercises e-mailed to you weekly.
BONUS #3: AUDIO narration (mp3 files) for the convenience of listening in your car or on computer.

TRY BEFORE YOU BUY! 1ST Chapter FREE Download (.PDF) Check it out now!

$29.95

"Too many businesses rush to advertise what they think their brand is. Suzanne’s Book will keep you from making this often repeated mistake. Filled with practical information and exercises that make you live and internalize your business chapter by chapter, this is a must read for any small business."

--Mike Erhardt, RE/MAX Advantage

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Getting your Employees on the Brand Wagon:

Learn the secrets of highly successful brands and how they engage the hearts and minds of their employees to deliver powerful and distinctive brand experiences.
by Carol Chapman, Principal & Co-Founder of The Brand Ascension Group

BONUS #1: Brand Assessment Tool Included!
BONUS #2: Series of Author's Tips, secrets and insights that support the chapters and exercises e-mailed to you weekly.

TRY BEFORE YOU BUY!! Introduction and 1st Chapter FREE .PDF DOWNLOAD!

$29.95

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“Anyone trying to run a business knows how tough it is to gain and keep a competitive advantage over rivals. Some business leaders are obviously doing it better than others and Carol Chapman’s Getting Your Employees on the Brand Wagon is a terrific primer on many of the key tactics they use. If you are looking for a coherent solution to the difficult problems of getting and keeping the attention of customers or clients, you should study this book and apply the lessons it provides.”
--- Dale Smalley, Ph.D., staffing manager at Philip Morris USA