Whether you are a small business startup or mid-market level company, conscious, strategic, and deliberate branding can take your business to levels you've only dreamed about, and of course, "BecauseYour Brand IS Your Business®!"
When you are interested in:
- Reduced price sensitivity from your
customers
- Increased revenue and
marketshare
- Increased profitability
- Increased marketing ROI - Increased customer referrals!
- Increased clarity & vision
within the business
Discover BUSINESS BRAND DNA (Dimensional
Nucleic Assets®) by discovering your Brand Platform, Promise
and Identity Statement.
Much like the DNA of a human being, YOUR
Brand DNA (Dimensional Nucleic Assets® consists of the genetic code unique to YOUR brand. This code provide the instructions for growth, development and replication based on the fundamental essence of your brand.
“A brand is not an ‘Authentic
Brand’ unless everyone in the organization consciously
‘embodies’ and ‘lives’ the essence of what the
brand stands for.” --- The Brand Ascension Group
ELEVATION I: Brand DNA Development
(Your Dimensional Nucleic Assets®)
This is our most powerful brand-building 'kick-start' program for
every client we work with...
A powerful, highly interactive 2-day session that brings
together several of your key employees to reinvent or invent your distinctive
Brand DNA. A fast-paced, intensive working session that results in amazing
ideation and behavioral traits that can be operationalized within your company
to transform how your brand behaves and catapult growth.
ELEVATION II: Brand
Diagnostic
Understanding the "baseline" of where YOUR brand's current position in the market relative to the desired future position is essential to elevating YOUR brand. ...BECAUSE YOUR BRAND IS YOUR BUSINESS™!
A recomended program immediately following the development of
your Brand DNA. Our Brand Diagnostic consists of a thorough assessment of YOUR
brand DNA as perceived externally by your customers and internally by your own
employees. Very importantly, it involves reviewing YOUR current business
practices internally relative to how you deliver at key customer 'touch points'
compared to your Brand's DNA. We also utilize our proprietary assessment tools
to assess your level of brand elevation in key areas.
Crucial to building your brand is how every employee's thoughts and actions
reflect YOUR Brand Promise. Living the brand requires that your organization
establish the beliefs and behaviors associated with YOUR brand's 'way of being'
which reinforces the Brand Promise. Every transaction, every employee
interaction, every customer interaction, every communication, every problem
resolution is an integral ingredient to your brand culture and part of a
collective consciousness that permeates every aspect of the brand internally.
At the heart of our Brand DNA Elevation™ Methodology are
the Brand Promise and the key drivers that are essential to delivering
consistent, relevant and distinctive experiences. These key drivers include:
Leadership
Culture
Systems/Processes
Brand Leadership Development Brand Elevation begins with leadership in the organization.
Delivering on the brand promise and achieving sustainable business results require that leaders and their teams cultivate and integrate the skills necessary to elevate their capabilities. Our executive coaching services are instrumental in helping leaders uncover profound insights within themselves and recognize the distinctive strengths and competencies they have to create their future and elevate their leadership capacity to achieve breakthrough results for their brand. Some of our leadership assessment tools include:
Personal Brand Presence™ Assessment
Emotional Intelligence Appraisal™ - utilizing ME, MR and Team EQ editions
by (TalentSmart®)360* Leadership Refined™ (TalentSmart®)
Unique features of leadership development services include:
Executive Coaching program for leaders and high-potentials - a 12 month program
to include Leadership DNA, Strategy and Roadmap for elevated business results
in key areas.
Emotional Intelligence - offering 1 and 2 day facilitation sessions on
Discovering and Developing Emotional Intelligence for enhanced success
utilizing TalentSmart® Emotional Intelligence assessment and e-learning
tools.
Brand Culture Alignment
Brand elevation prospers with the culture of the organization.
Cultivating the desired culture is a continuous work in progress. Embedding
YOUR brand's 'way of being' throughout the organization through customer
appreciation standards that set the tone for how everyone should feel about the
brand: employees, customers and other key stakeholders is critical to evolving
the culture.
A unique feature of our brand alignment services is our Branded for
Hire™ customized program:
One and one half-day facilitation session on hiring the right person the first
time.
Additional Brand Elevation services include:
Systems and Processes Development
Brand elevation is anchored in systems and processes.
Systems and processes support the
behavioral framework and when fine-tuned reflect the Brand DNA, Platform and
Promise in action. They must enable everyone in the organization to enhance the
brand experience for all. Our approach includes review and recommendations on
refinement of key systems and processes such as:
Behavioral Benchmarking
Brand Alignment Progression
Accelerated and Experiential Training and Team-building
Performance, Rewards and Recognition Alignment
Multi-sensory Alignment of Brand Experiences: at the operational,
interpersonal, exceptional and symbolic level
Brand Multi-sensory Audit
Employee and Customer Feedback
Customer Nurturing
Conscious Process Improvement
Brand Success Metrics
Brand Presence™ Elevation - the extent to which you are thinking and
acting with total awareness like an authentic brand
Brand Customer Focus™ Elevation - the extent to which you are creating
that winning "chemistry" between YOUR brand and your customers
Brand EQ™ Elevation - the extent to which your brand has reached in
recognizing and managing its emotional intelligence, internal and external to
the brand, to drive the desired customer perception
Shopper PI™ - uncovering how you 'fare' as a brand compared to your
competitors using our unique 'sensory' assessment.
“Highly successful brands stand squarely in the future they want to create
by envisioning and acting with future thinking in the
present.”
DIAGNOSTIC CLIENT TESTIMONIAL: "Charter
Media hired the Brand Ascension Group to help us get crystal clear on who we
are internally with our associates and how we could project ourselves
externally and consistently to our clients. Even after 7 years of business
Charter Media had never spent any time into the ‘why’ we do things
a certain way, and ‘why’ we look a certain way. The Brand DNA and
Diagnostic processes the BA Group led us through was essential in the
reinvention of the Charter Media brand two years ago.
The Brand DNA helped us learn what kind of company we wanted to
be, what our core values are, what differentiated us in the market, and how we
needed to refine the look and feel our message to our markets. The Brand
Diagnostic helped us dig deeper than we had before to assess how we were
perceived as a brand based on feedback from our employees and customers. The
data was very revealing in confirming our strengths and exposed areas upon
which we could improve while enabling us to implement highly targeted actions
that are taking our brand to the next level. Today, we see the fruits of our
labor in every Charter office. Our Brand DNA has touched everything we do
internally and externally. It has brought new life and energy to our teams.
Thanks BA GROUP!"
Patty Bullington, Corporate Director of Marketing
Charter Media, Denver, CO
“If you don’t consciously define your brand...your
customers will.”
“You DON’T KNOW what you DON’T KNOW... can result in a
significant Brand “Dis-Advantage.”
“A brand is not an ‘Authentic Brand’ unless
everyone in the organization consciously ‘embodies’ and
‘lives’ the essence of what the brand stands
for.”
“The old adage ‘people are your most important
asset’ is wrong. People are not your most important asset. The
right people are.” ~ Jim Collins, author of Good to Great
