WHY BRAND CONSULTING?
Whether you are a small business startup or mid-market level company...BecasueYour Brand IS Your Business®!
When you are interested in:
- Reduced price sensitivity from your customers
- Increased revenue and marketshare
- Increased profitability
- Increased marketing ROI
- Increased customer referrals!
- Increased clarity & vision within the business
Ignite your BUSINESS BRAND DNA (Dimensional Nucleic Assets™) by discovering your Brand Platform, Promise and Identity Statement.
Much like the DNA of a human being, YOUR Brand DNA (Dimensional Nucleic Assets™ consists of the genetic code unique to YOUR brand. This code provide the instructions for growth, development and replication based on the fundamental essence of your brand.
“A brand is not an ‘Authentic Brand’ unless everyone in the organization consciously ‘embodies’ and ‘lives’ the essence of what the brand stands for.”
--- The Brand Ascension Group
ELEVATION I: Brand DNA Development
(Your Dimensional Nucleic Assets®)
This is our most powerful brand-building 'kick-start' program for every client we work with...
- Featuring our unique Dimensional Nucleic Assets™ Methodology
- Brand Platform, Brand Promise, Brand Vision
A powerful, highly interactive 2-day session that brings together up to 16 of your key constituents to reinvent or invent your distinctive Brand DNA. A fast-paced, intensive working session that results in amazing ideation and behavioral traits that can be operationalized within your company to transform the brand and catapult growth.
ELEVATION II: Brand Diagnostic
Understanding the "baseline" of where YOUR brand's current position in the market relative to the desired future position is essential to elevating YOUR brand
...BECAUSE YOUR BRAND IS YOUR BUSINESS™!
Our Brand Diagnostic consists of a thorough assessment of YOUR brand as perceived externally by your customers and internally by your own employees. Very importantly, it involves reviewing YOUR current business practices internally relative to how you deliver at key customer "touch points." We also utilize our proprietary assessment tools to assess your level of brand elevation in key areas.
ELEVATION III: Brand Elevation™ STATSi™ Methodology
Crucial to building your brand is how every employee's thoughts and actions reflect YOUR Brand Promise. Living the brand requires that your organization establish the beliefs and behaviors associated with YOUR brand's 'way of being' which reinforces the Brand Promise. Every transaction, every employee interaction, every customer interaction, every communication, every problem resolution is an integral ingredient to your brand culture and part of a collective consciousness that permeates every aspect of the brand internally.
At the heart of our Brand DNA Elevation™ Methodology are the Brand Promise and the key drivers that are essential to delivering consistent, relevant and distinctive experiences. These key drivers include:
- Leadership
- Culture
- Systems/Processes
Brand Leadership Development
Brand Elevation begins with leadership in the organization.
Delivering on the brand promise and achieving sustainable business results require that leaders and their teams cultivate and integrate the skills necessary to elevate their capabilities. Our executive coaching services are instrumental in helping leaders uncover profound insights within themselves and recognize the distinctive strengths and competencies they have to create their future and elevate their leadership capacity to achieve breakthrough results for their brand. Some of our leadership assessment tools include:
- Personal Brand Presence™ Assessment
- Emotional Intelligence Appraisal™ - utilizing ME, MR and Team EQ editions by (TalentSmart®)360* Leadership Refined™ (TalentSmart®)
Unique features of leadership development services include:
- Executive Coaching program for leaders and high-potentials - a 12 month program to include Leadership DNA, Strategy and Roadmap for elevated business results in key areas.
- Emotional Intelligence - offering 1 and 2 day facilitation sessions on Discovering and Developing Emotional Intelligence for enhanced success utilizing TalentSmart® Emotional Intelligence assessment and e-learning tools.
Brand Culture Alignment
Brand elevation prospers with the culture of the organization.
Cultivating the desired culture is a continuous work in progress. Embedding YOUR brand's 'way of being' throughout the organization through customer appreciation standards that set the tone for how everyone should feel about the brand: employees, customers and other key stakeholders is critical to evolving the culture.
A unique feature of our brand alignment services is our Branded for Hire™ customized program:
- One and one half-day facilitation session on hiring the right person the first time.
Additional Brand Elevation services include:
Systems and Processes Development
Brand elevation is anchored in systems and processes.
Systems and processes support the behavioral framework and when fine-tuned reflect the Brand DNA, Platform and Promise in action. They must enable everyone in the organization to enhance the brand experience for all. Our approach includes review and recommendations on refinement of key systems and processes such as:
- Behavioral Benchmarking
- Brand Alignment Progression
- Accelerated and Experiential Training and Team-building
- Performance, Rewards and Recognition Alignment
- Multi-sensory Alignment of Brand Experiences: at the operational, interpersonal, exceptional and symbolic level
- Brand Multi-sensory Audit
- Employee and Customer Feedback
- Customer Nurturing
- Conscious Process Improvement
- Brand Success Metrics
- Brand Presence™ Elevation - the extent to which you are thinking and acting with total awareness like an authentic brand
- Brand Customer Focus™ Elevation - the extent to which you are creating that winning "chemistry" between YOUR brand and your customers
- Brand EQ™ Elevation - the extent to which your brand has reached in recognizing and managing its emotional intelligence, internal and external to the brand, to drive the desired customer perception
- Shopper PI™ - uncovering how you 'fare' as a brand compared to your competitors using our unique 'sensory' assessment.
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CLIENT CASE STUDY
BRAND DNA METHODOLOGY
“Highly successful brands stand squarely in the future they want to create by envisioning and acting with future thinking in the present.”
“If you don’t consciously define your brand...your customers will.”
“You DON’T KNOW what you DON’T KNOW... can result in a significant Brand “Dis-Advantage.”
“A brand is not an ‘Authentic Brand’ unless everyone in the organization consciously ‘embodies’ and ‘lives’ the essence of what the brand stands for.”
“The old adage ‘people are your most important asset’ is wrong. People are not your most important asset. The right people are.”
~ Jim Collins, author of Good to Great
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