The Brand Strategy and Integration phase of the Brand DNA Journey™ can be compared to the circulatory system of all human beings. This phase feeds internal levels of the business and is the ‘branding fuel’ to keep the organization running efficiently and highly brand relevant. This phase is a step-by-step process to develop and deploy the strategic roadmap that reaffirms your brand at every touch point. It answers key questions and establishes the building-blocks and a solid brand roadmap and plan with highly targeted actions to fully live your Brand DNA, such as:

• How will you inspire, motivate and engage your employees as brand champions?
• How will you adapt your people management systems and strategies such as—how employees are hired, new employee orientation, training and development, performance management, rewards and recognition?
• How will you fully integrate the Brand DNA into your entire business?
• What highly targeted actions will you take to address key internal (employee) and external (customer) issues surfaced through the brand assessment phase?
• What key metrics are critical to your success as a business across a brand scorecard?

In this third phase of The Brand DNA System™, BA Group partners with you in creating your Strategic Brand Roadmap and Action Plan based on your specific needs. Elements of the roadmap and plan may incorporate any of the following:

• Brand Awareness Training/Experiential Events (Internal—Employees)
• People Strategies and Plans to Support the Brand DNA
• Brand Culture AlignmentBrand Scorecard Performance/Metrics/Systems
• Branded for HireSM (Customized Talent Selection System)
• New Employee On-boarding Programs
• Living Your Brand Manager’s Activity Guide
• Performance Rewards & Recognition Strategies & Plans
• Brand Elevating Team-Building Facilitation, Training and Workshops
• Brand Task Force Facilitation
• Brand-Relevant Graphic Design, Corp. Identity Refresh/Updates
• Personal Brand Coaching: Entrepeneurs/ExecutivesLeadership Development
  • 360º Feedback and Assessment
  • Emotional Intelligence Training/Coaching
  • Executive Coaching