Brand Ascension Group | Brand Training, Workshops, Facilitation

HOW GOOD BRANDS BECOME GREAT BRANDS...

At Brand Ascension, we believe the brand-building process starts INTERNALLY within the organization as a HOLISTIC, STRATEGIC, and COMMITTED practice that permeates all facets of your business, all employee and customer touch-points.

'Branding' is a PROCESS not an event. It is about clearly defining a position, a way of being, and putting a stake in the ground about who you are as an organization, walking your talk, and being consistently congruent to your own unique brand. Simply put, it is about build a specific PERCEPTION.

It’s NOT a clever marketing campaign, a logo or tagline, but a conscious and continuous journey that endures the life of your business and it starts from the INSIDE OUT.

Define your unique Brand DNA—the foundation to build your brand internally & externally (small business Brand DNA)
Discover your unique style, values, differentiators and standards that set you apart
Declare a brand promise that sets the rules for doing business
Engage, inspire and motivate your staff by getting your employees on the brand wagon
Build employee and customer trust by walking the walk and talking the talk

Our internal brand building approach is backed by solid research and proven success with our clients. We engage all key stakeholders (e.g., employees, customers, partners, etc.) in a step by step process—The Brand DNA JourneySM consisting of four critical phases: DEFINE, ASSESS, BUILD, EVOLVE. The journey starts with defining your unique Brand DNA (Dimensional Nucleic Assets®).

As ‘Brand Culture Creatives,’ we’ll get you to dig deep to unearth and clearly articulate who you are and cultivate the organizational leadership, culture, systems and processes, as well as the desired sensory branding practices and brand experience that create distinction and win employees and customers for life.

Our Brand DNA process works, just ask our clients.

CONSULTING SERVICES MODEL: Mid-sized consulting clients
ONLINE PROGRAM COURSES for this model is available to Small Business Brand DNA Graduates

Check out the other phases in the Brand DNA Journey™

DEFINE | ASSESS | BUILD | EVOLVE

Brand DNA process

Brand DNA Journey Methodology

Your customers use their senses to make buying decisions:

How are you leveraging the senses to create a distinctive brand experience?

"The time that we spent with The Brand Ascension Group at our annual all-employee meeting proved to be a truly memorable experience for everyone on our team. The structured activities that our employees participated with were energetic and effectively pushed the creative thinking of all our employees—regardless of job role—to a new, exciting level. It was great to see the once-hidden confidence and creativity from everyone slowly bubble up and come out. By the end of the event, everyone on our team was excited and confident in the new culture and the new brand that we all had helped create.

I’d recommend The Brand Ascension Groups brand-defining process to any company that is looking to create a core “foundation” for the future. I’m confident now, thanks to Suzanne and Carol’s passion, that the Charter Media Michigan team will begin better living the confident, hip, cutting-edge, professional and creative culture that is Charter Media."

Steve Timmer, Marketing Manager
Charter Media, Michigan