PHASE I – (DEFINE) BRAND DNA
Where your brand is fully defined through
our proprietary process.

YOUR BRAND EVOLVES FROM WITHIN.
The Brand DNA (Dimensional Nucleic Assets®) phase begins the journey of elevating your brand. It establishes the brand blueprint for success by defining your distinguishing brand attributes upon which to create competitive advantage and build your authentic brand and to:

• Drive key marketing decisions
• Hire the right employees
• Become consistent in what your brand delivers
• Cultivate a unified, inspired employee culture that backs your brand 100% and share common core values and performance standards
• Create consistent brand experiences that win customers for life
• Leverage your brand differentiation and stand out from your competitors
• Create long term growth and sustainability for your business

In this phase of The Brand DNA System™, we facilitate, consult and delivers the Brand DNA invention process in flexible formats based on your company size and need.

Large & Mid-size Company Brand DNA Delivery Methods:
LIVE FACILITATION, ONLINE-FORMAT	This Brand DNA delivery method is for your organization if you: Want to minimize travel of participants and manage costs Have a strong need to meet and collaborate with your teams virtually Believe in leveraging virtual technology Have a widely dispersed team Need a highly flexible option
ONSITE, FACE-TO-FACE group facilitation with YOUR KEY LEADERSHIP TEAM	This Brand DNA delivery method is for your organization if you: Desire a more hands-on facilitated process Want the face-to-face collaboration as a form of team-building See value in a live dynamic of candor, openess and dialogue that enhances the creative process Want to accelerate the brand-defining process and action the DNA quickly Recognize the benefits of a more experiential learning environment, creating more fun and excitement
Call or email us for more information. 719.265.1707 | 719.748.2290, info@BrandAscension.com

We facilitate a highly engaging, interactive, experiential and thought-provoking Brand DNA Phase I via on-line or on-site that enables you to define and clearly articulate your brand.

This phase includes various follow-up conference calls, homework assignments and meetings either virtually and/or on-site meetings as we work with you and your team to begin operationalizing your unique Brand DNA into your business.

Check out the other phases in the Brand DNA System™

DEFINE | ASSESS | BUILD | EVOLVE

Want to understand more about BRANDING?

Visit our Brand Glossary page with Branding Terms and definitions from the Brand Ascension point of view.