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Carol Chapman, Principal (Left)
Suzanne Tulien, Principal (Right)
We call ourselves Brand Culture Creatives because we are experts at helping our clients build  their brands at the internal or "people" level of their business. Our Brand DNA methodology helps our clients' external messaging become more congruent with who they are through their behaviors with their clients, vendors, and stakeholders.
We are passionate about transferring compelling knowledge to help businesses become conscious about defining and enhancing their brands through every aspect of their business: employees, customers, financial, and systems and processes.
BRAND CULTURE CREATIVE: Suzanne M. Tulien, Principal
For 21 years, Suzanne has been passionately serving clients by creating corporate identity design solutions packaged with powerful strategic branding consulting and training. Working with a dynamic marketing and training firm, she helped design and facilitate marketing training workshops across the U.S. Then, as creative project manager for the global consulting firm, Navigant Consulting, Inc. based out of Chicago, IL, she helped manage the internal and external brand acquisitioning of 13 different firms and the acculturation processes to be merged under one corporate entity.
The turning point in Suzanne’s career in the creative advertising and marketing arena came when she launched her own design firm in 2000, I.D. By Design. After 3 years of designing powerful corporate identity systems, it became more and more apparent that her clients weren’t just looking for a new logo to represent their brand – they were silently screaming for a way to establish and sustain their competitive advantage holistically.
As author of The 6 Myths of Small Business Branding e-book/workbook, and co-author of MEGApreneur: Breakthrough Practices of the NEXT Generation Entrepreneur, and a variety of brand articles, she is helping to pave the evolutionary highway for small businesses to grow by conscious, strategic design, not by default!
PROFESSIONAL CREDENTIALS:
- Co-founder and Principal of The Brand Ascension Group
- Speaker/Facilitator/Certified Train the Trainer II
- Award winning graphic designer
- Certified trainer in accelerated learning methodologies
- 2006-07 President of the Pikes Peak Advertising Federation
- Author: 6 Myths of Small Business Branding: Discover the Secrets and Learn the Truths to Exponentially Grow Your Bottom Line
- Bachelor of Science Degree, Organizational Communications and Graphic Design,University of South Alabama
- Founding Member of The Elevation Consortium
| MORE ABOUT SUZANNE... |
| Passions: Experiencing and delivering “aha moments”, making life fun, sustaining our amazing planet earth, dancing |
What Suzanne adds to the BA Group: A sense of “playing our way to success” because she loves the unlimited opportunities to create perceptions
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Likes: Grande Sugar-Free Cinnamon Dolce latte w/Soy (over ice in the summer!)
Frequent deep tissue massages
Groovy, eclectic “lounge modern” tunes
Karaoke (selective exhibitionist)
ANY time spent in nature (flyfishing, hiking, camping, skiing)
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| Dislikes: Excuses, Victim Attitudes, Disregard of the environment |
| Favorite Color:
Pinot-Noir (Is that a color?) |
| Favorite Movie:
Grand Canyon, Beetle Juice |
Favorite Song:
As a highly auditory learner I appreciate a vast genre of music styles – depends on my mood. One of my ‘motivating’ favorites is “Let’s Go Crazy”, Prince. Other fabulous bands are Morcheeba, Everything But the Girl, Groove Armada, and of course Queensryche! |
Favorite drink & eat:
Movie Popcorn. Fine cheeses, foccacia breads and excellent wine. Fondue, grilled ribeye, grilled asparagus, garlic mashers, and more excellent wine. |
| What I wanted to be when I grew up:
A zookeeper. |
BRAND CULTURE CREATIVE: Carol Chapman, Principal
As a brand culture creative and perception specialist, Carol is committed to helping organizations achieve transformational and sustainable brand success through conscious branding practices. As co-developer of pioneering brand elevation methodologies, she has helped businesses create consistent, relevant and distinctive experiences that engage, inspire and win their employees and customers for life; not to mention position their brands for phenomenal growth.
For almost 30 years, Carol has cultivated extensive experience and proven success in leading businesses through significant challenges. involving organizational transition, brand development, revitalizations and integrations; leadership development, cultural alignment and mergers and acquisitions.
Having held several executive management positions including Vice President, Human Resources Asia Pacific based in Singapore for the largest hotel company in the world – Six Continents Hotels (now Inter-Continental Hotels Group), she has learned that the most successful and sustainable brand organizations harness the energies of their people. What is most notable is that their brands come to life through this most cherished asset. They cultivate this asset in consistent, relevant and distinctive ways that deliver emotionally charged experiences for all audiences that share and engage in the success of their brands.
As a speaker on numerous topics on branding and organizational change, and author of Getting Your Employees on The Brand Wagon e-book she is helping to create a paradigm shift in the way organizations cultivate and leverage leading practices that ignite phenomenal business growth.
As co-founder of The Brand Ascension Group, pioneering new methodologies for brand evolution, she has helped companies break barriers and lead them to and holding certificates in executive coaching, emotional intelligence, and accelerated learning methodologies, Carol is leading a new breed of next generation entrepreneurs to greater heights.
PROFESSIONAL CREDENTIALS:
- Certified Train-the-Trainer I (Accelerated Learning) through Peak Potentials
- Certified Executive Coach through the Professional School of Psychology in Sacramento.
- Certified trainer and coach in Emotional Intelligence (EQ) through TalentSmart.
- Certified in the PDI “Profilor” series of 360 feedback tools through PDI
- National member of the Society for Human Resource Management (SHRM).
- Speaker for corporate conferences and organizations such as the National Association of Women Business Owners, American Business Women’s Association, International Quality and Productivity Center, Peak Venture Group Middle-Market Entrepreneurs, and various Chambers of Commerce.
- Author: Getting Your Employees On The Brand Wagon
- Bachelor of Science degree from Georgia State University.
- Founding Member of The Elevation Consortium
| MORE ABOUT CAROL... |
Passions: Developing and testing new theories and methodologies
Helping entrepreneurs and businesses build phenomenal brands
Being a catalyst for others
Exploring/tasting new fine wines
Playing with her Dobermans “Seagram” and ”Raven” and sable-colored, exotic Burmese cat “Suki” (who came all the way from Australia) |
What Carol adds to the Team: Creator/Explorer of Ideas
Out-of-the-box thinking
Open and flexible mindset
Committed crusader for the cause |
Likes: People who get it!
A challenge
Integrity
Cultural diversity |
Dislikes: Constant complainers
Stupidity
Global Warming |
| Sign: Scorpio |
| Favorite Color: Green |
| Favorite Movie: Legally Blonde |
Favorite Music: Classics such as Pink Floyd
World Music—especially Putumayo
Lounge Modern
New Age (e.g., Jonn Serrie) |
| Favorite drink & eat: Annie’s Lane Copper Trail Australian Shiraz paired with husband Michael’s famous fig and prosciutto pizza |
| What I wanted to be when I grew up: CIA Agent |
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Pioneers of the:
Brand DNA Methodology
(Dimensional Nucleic Assets®)
MEET
SUZANNE TULIEN
Listen to Suzanne's Welcome!
Suzanne@BrandAscension.com
“Work hard, play hard!
I believe that by living through
the law of intention, your life
can be all that you dream.
With true integrity, sincerity, balance and love, you will
reap the infinite benefits that
life so abundantly provides for us. Have fun, love what you do, and care for yourself and others –because we are all one.”
SPEAKER
TRAINER
CONSULTANT
AUTHOR
DESIGNER
MEET
CAROL CHAPMAN
Listen to Carol's Welcome!
Carol@BrandAscension.com
“Embrace change for what it is…opportunity for continuous learning and growing which takes us to new endeavors and heightened awareness of all that we have to offer this world. Be true to yourself for in so doing, you create a well of authenticity from which to draw upon and set an example for others."
SPEAKER
TRAINER
CONSULTANT
AUTHOR
EXEC. COACH
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